So a bit about me! My name is Matt Cooper and I launched Evolve in 2019.

My approach to coaching is simple.

The best plan is one you can see yourself sticking to for 5 years , not 5 weeks.

Over the last 14 years in the health and fitness industry I’ve come to understand that a training plan and a food plan simply doesn’t work alone.

Everything starts in the mind. Most of the time, words of praise and encouragement and having a cheerleader in your corner is what most people need, rarely does it require a firm hand! When life tries to bring you down, my job is to lift you up.

I believe with a combination of self belief, education and accountability you can achieve anything.

My clients don’t need another person to give them orders, but more someone to guide them support them, keep them accountable and most importantly, believe in them.

Since qualifying as a level three personal trainer in June 2010 I have had the privilege of working with many different clients, ranging from company directors, stay at home mum and dad‘s, emergency services and even West End actors.

From working with so many different types of people it has given me the skills to adapt my coaching to different individuals and deliver the best service possible to achieve the result.

Communication is at the forefront of everything I do, I strive to build personal relationships with all of my clients as trust transparency and understanding is such a crucial part of the coaching relationship. I’ve even had clients come to visit me at my studio in York for one-to-one coaching and a night out!

My approach to nutrition is simple. We never demonise foods as good or bad but simply look at them as nutrient dense and less nutrient dense choices which ultimately affect our behaviours and how our body functions

You can rest assured you’re working with a coach that very much enjoys a beer and a Thai takeaway at the weekends and believes it is essential to embrace your social life and that food and drink plays a vital role in making wonderful memories with family and friends. There is a happy balance to be struck, and that is what I strive to deliver for my clients.

It’s a sad fact that one in 20 personal trainers since qualifying is still in the industry full-time a year later, and I am proud to stand here as a coach 14 years down the line still delivering a service with the same passion and drive that I had back in 2010.

I chose the name EVOLVE for my business to encapsulate the many things that improving your health body and mind has an impact on. It’s not just about looking good but feeling good and being able to show up as the best version of you.